Created for the passionate detailers, the car fanatics and the driveway cleaners. Duel set out to create a car cleaning brand which really stood out in the car detailing market that their audience could really get on-board with.

Inspired by their ’Fuel for detailers’ strapline, I created a brand which is full of energy and power. The lightning bolt symbol becomes a huge part of the brand language from the identity and icon to the windscreen washed pattern all the way through to the product labels and even merchandise for the real brand fanatics!