Who am I?

Passionate about solving

problems

I'm Mel, an award-winning Wigan based Freelance Design & Art Director and School of Thought 2018 winner.

When there’s a problem to be solved, I can’t help but be fixated on it until it’s fixed. And when it comes to problem solving creativity is key.

So whether you are an ambitious entrepreneur who can’t settle on a name for their company, a brand that just can’t seem to cut through the noise or a marketing manager who needs help promoting their company, you can bet I’ll be keen as mustard to solve your business problems.

Who I’ve worked with

From startups to established brands & everything inbetween

Problems
I solve

  • – Brand foundations
    – Brand audit
    – Brand naming
    – Brand voice
    – Brand positioning
    – Competitor analysis

  • – Brand identity
    – Brand development
    – Brand design
    – Brand guidelines
    – Brand rollout

  • – Campaign strategy
    – Campaign ideas
    – Art Direction
    – Social strategy
    – Social marketing

  • – Editorial & Print
    – Event Branding
    – Motion Storyboarding
    – Illustration
    – Packaging
    – Web Design

  • M.Y Creative
    Design & Art Director: 2024 - Present

    BGN
    Design Director: 2023 – 2024
    Senior Creative: 2022 – 2023

    Absolute
    Senior Creative: 2020 – 2022
    Creative: 2014 – 2020

    Diagram
    Junior Creative: 2012 – 2014

    University of Salford
    First Class BA Hons Graphic Design: 2009 – 2012

  • The Drum Design Awards
    x1 Award
    x2 Highly commended
    x3 Nominations

    The Drum Roses Creative Awards
    x1 Gold
    x1 Silver
    x1 Bronze
    x5 Nominations

    The Drum DADI awards
    x1 Highly commended

    School of Thought 2018
    Winner

    Featured
    Lurzers Archive
    Creativepool

“Working with Mel, I was impressed by her depth of knowledge and ability to speak with authority on a number of topics be that brand development, art direction or campaign strategy. She’s also a great problem solver, as demonstrated when she miraculously managed to source someone to build a staircase for a shoot when it arrived unexpectedly in several pieces!

We were so happy with the work Mel did for us that we invited her back to pitch for projects when she left the agency we initially worked with her at and look forward to continuing a successful creative relationship now she’s freelance.

– Dominic Walker at Redrow Homes”