Redrow – Why do up?
Redrow – Why do up?
Forget DIY disasters rethink Redrow instead
Deliverables
Campaign Strategy
Campaign Concepts
Copywriting
Art Direction
Campaign Rollout
Industry
Home/Interior
Why do up if you can buy new? As a nation obsessed with home renovation Redrow aimed to change the mindset of second hand home-buyers who consider taking on a bit of a fixer upper.
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M.Y Role: Lead Creative
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Agency: Absolute
Creative Director: Simon Allman
Copywriter: Tony Price
Designer: Dan Kinsella/Mike Wood
Photography: Nick Eagle
Production: The Gate Films
The not so new home
The first commercial, which is part of a series, is aimed at first time buyers who might be considering an older house to get on the property ladder. Our young couple may not be aware of what they’re letting themselves in for when viewing a house that clearly needs a lot of work to modernise it. Our perky estate agent is doing her best to sell them the renovation dream, but is in danger of going too far.
