A national trailer and trailer part company with more than 50 years experience and 18 branches nationwide, Indespension has been leader and innovator in the sector for decades. However, it was a company in need of a brand overhaul.

The brand was entirely functional but seemed disjointed rather than an innovative national company with an eye on further growth and expansion. The brand look was disjointed across channels and branches, assets didn’t accurately convey the customer experience and sales service (which was more often than not excellent over-service) or Indespension’s heritage and expertise.

In short, the brand needed bringing up to date to reflect its ambitions.

M.Y Role: Lead Creative

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Agency: Absolute

Creative director: Simon Allman

Copywriters: Joe Coleman & Abi Davison

Creatives: Dan Kinsella & Mike Wood

Animation: Mike Ash

Artworker: David Nightingale