Toffeln’s healthcare customers face long hours, high pressure scenarios and unpredictability on a day-to-day basis. With these problems in mind, we created a press campaign that highlights the benefits of wearing Toffeln’s shoes, which are ergonomically designed to keep nurses on their feet all day, give them support and even help them avoid potential injury.

M.Y Role: Lead Creative

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Agency: Absolute

Creative director: Simon Allman

Creative: Shohaib Iqbal

Copywriter: Tony Price

Photography: Mark Holland

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Recognition

Art direction at Drum design awards 2018 – Highly commended

Poster at Drum design awards 2018 – Highly commended

Photography at Drum design awards 2018 – Nomination

Press Campaign at Roses Creative awards 2018 – Nomination

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