The short-term loan sector is riddled with pit-falls and bear traps, so when Bamboo approached Absolute to help them explain to consumers that they’re a simple, easy and friendly loan provider we had to give them some character.

Centred around Boo, their extremely helpful panda, Bamboo grew into a fresh faced, unique and energetic brand which challenged the competitive landscape they sit in.

M.Y Role: Lead Creative

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Agency: Absolute

Creative director: Simon Allman

Copywriter: Joe Coleman

Visualiser: Martin Geraghty

Character visuals: Benjamin Kenny