Big-brand thinking, without the big-agency baggage
Distinctive brand-led creative that’s built around what makes you different.
I’m Mel Yates, a freelance Design & Art Director with 13 years of experience shaping brands that not only look great but think smart. From brand strategy and identity to marketing and creative direction, I work with you to craft design that’s distinctive, meaningful, and never made to measure.
Featured projects
Creating a campaign that’s more feel than fitness
Accelerating recruitment
of new employees
Car Finance 247 –
Coming Soon