Big-brand thinking, without the big-agency baggage

Distinctive brand-led creative that’s built around what makes you different.


I’m Mel Yates, a freelance Design & Art Director with 13 years of experience shaping brands that not only look great but think smart. From brand strategy and identity to marketing and creative direction, I work with you to craft design that’s distinctive, meaningful, and never made to measure.

Featured projects

Creating a campaign that’s more feel than fitness

Car Finance 247 Recruitment

Accelerating recruitment
of new employees

Car Finance 247 –
Coming Soon

Driving a fresh brand in the car detailing world

Scooping up the essence of an ice cream brand

Trusted by brands who’ve seen what smart creative can do