The brand was entirely functional but seemed disjointed rather than an innovative national company with an eye on further growth and expansion. The brand look was disjointed across channels and branches, assets didn’t accurately convey the customer experience and sales service (which was more often than not excellent over-service) or Indespension’s heritage and expertise.
In short, the brand needed bringing up to date to reflect its ambitions.
Role: Lead Creative
Agency: Absolute
Creative director: Simon Allman
Copywriters: Joe Coleman & Abi Davison
Creatives: Dan Kinsella & Mike Wood
Animation: Mike Ash
Artworker: David Nightingale
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