Toffeln’s healthcare customers face long hours, high pressure scenarios and unpredictability on a day-to-day basis. 
With these problems in mind, we created a press campaign that highlights the benefits of wearing Toffeln’s shoes, which are ergonomically designed to keep nurses on their feet all day, give them support and even help them avoid potential injury.
Role: Lead creative/Art director at Absolute
M.Y recognition

Highly commended — Art direction at Drum design awards 2018 
Highly commended — Poster at Drum design awards 2018
Featured – Lurzers Archive
Nomination — Photography at Drum design awards 2018
Nomination — Press Campaign at Roses Creative awards 2018

Creative director: Simon Allman
Copywriter: Tony Price
Photography: Mark Holland

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