Why do up if you can buy new? As a nation obsessed with home renovation Redrow aimed to change the mindset of second hand home-buyers who consider taking on a bit of a fixer upper. 

Role: Lead Creative/Art Director at Absolute
The first commercial, which is part of a series, is aimed at first time buyers who might be considering an older house to get on the property ladder. Our young couple may not be aware of what they’re letting themselves in for when viewing a house that clearly needs a lot of work to modernise it. Our perky estate agent is doing her best to sell them the renovation dream, but is in danger of going too far.
The third commercial, is aimed at home-owners who have decided to take the plunge and extend their family home. Unbeknownst to them their renovation extended long into the winter months leaving them to live with the not so great indoors at the worst time of year.
Credits:

Creative director: Simon Allman
Account Manager: Sarah Dungar
Copywriter: Tony Price
Visualiser: Martin Geraghty
Marketing Manager: Dominic Walker
Production: The Gate Films
Photography: Nick Eagle
Re-touching: Gary Roylance
Creative/Animation: Mike Wood
Artworker: David Nightingale

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