Created to test the power of the pen and paper; championing the 'big idea'. School of Thought is more than creating 12 ideas over 12 weeks, it’s about pushing the boundaries of the typical advertising routes, it's standing up and presenting your concepts in front of the North West's leading creative heads and it's also competing against another 11 talented people all hoping to bag the winning prize – A trip to Cannes Advertising Festival.

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