Toffeln specialise in providing footwear and accessories to the hard working healthcare professionals of Britain. The family run Bristol-based company have been taking their ergonomic and scientific approach to footcare health since 1978.
Toffelns' change in direction for the business prompted a fresh look at the brand and its positioning within the healthcare footwear sector, with more focus on foot well-being and comfort for the healthcare worker whose average working day consists of 12 hour shifts.
The brand now has a visual identity that gives healthcare workers a sense of what they stand for. By coupling a conversational, positive tone-of-voice focused on feeling good, with a colourful palette and playful typographic style, we've helped to deliver a brand unlike any of their competitors. Placing real healthcare staff at the forefront of the brand allows Toffeln to celebrate the ambassadors who wear their shoes and helps build trust with the target audience.