When they approached Absolute, Toffeln were very much a clinical and sterile looking brand prominently recognised for their clogs that
look awfully similar to crocs.
Their ambition was to target a more consumer market, nurses who have a choice in buying their work footwear. Which meant developing the brand to bring more life, warmth and personality throughout.

Role: Lead Creative/Art Director at Absolute
Credits

Creative director: Simon Allman
Copywriter: Tony Price
Photographer: Ben Spriggs

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