The brand now has a visual identity that gives healthcare workers a sense of what they stand for. By coupling a conversational, positive tone-of-voice focused on feeling good, with a colourful palette and playful typographic style, we've helped to deliver a brand unlike any of their competitors. Placing real healthcare staff at the forefront of the brand allows Toffeln to celebrate the ambassadors who wear their shoes and helps build trust with the target audience.
Role: Lead Creative
Agency: Absolute
Creative director: Simon Allman
Copywriter: Tony Price
Photographer: Ben Spriggs
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