We were invited to contribute to the Fedrigoni 366 calendar for 2020. For those who don’t know its a paper swatch book showing off the wide range of paper that Fedrigoni offer, but it’s also a great way to get creatives and agencies to submit a piece of work based on their chosen date.
Role: Lead creative
Ours was July 17th. We wanted our submission to show what we’re all about, which is finding an idea in anything, no matter how big or small. In this case it was mouse sized. And we chose to focus on the day that Walt Disney himself, opened the doors to his world famous Disneyland.
The idea comes in the form of a subtle change to the logo to, see if you can spot it!