Our ‘Expand your opportunities’ campaign is centred around the ripple effect that Edge Hill creates. Messaging was created to reflect this idea, from the start of a students university journey, through to them having a bigger impact on the world. To amplify the idea we also created a ripple graphic device which animates and gets larger with each message.
At the heart of the campaign we placed real Edge Hill students. We knew from the initial concepts we needed striking and aspirational photography, and that it was important to emphasise the high quality and human nature of Edge Hill. We were also intent on capturing one of the key selling points of the university, their award-winning and picturesque campus.
We took the opportunity to introduce a contemporary and confident art directional style that would stand out amongst other student recruitment campaigns. The glowing gradient colour palette takes its inspiration from the beautiful campus. We also introduced a new campaign headline typeface that reflects the university’s mixture of modern and traditional.