The problem to be solved was to get home-buyers to view a three-story home in the first place.
Our task was to deliver a campaign which communicated the benefits of three-storey living and tempted customers just enough so that they would take that extra step in the consideration process, and view a Redrow three-storey home.
Role: Lead Creative
Agency: Absolute
Creative director: Simon Allman
Copywriter: Tony Price
Creative: Nick Chaffe
Photography: Ben Spriggs
Re-touching: Gary Roylance
Creative/Animation: Mike Wood
Artworker: David Nightingale
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