Well-loved for its beautiful Heritage collection, Redrow have no problem enticing home-buyers into visiting a development to view these type of homes. However in some developments they also offer a range of stunning three storey homes, which were being overlooked.
The problem to be solved was to get home-buyers to view a three-story home in the first place.
Our task was to deliver a campaign which communicated the benefits of three-storey living and tempted customers just enough so that they would take that extra step in the consideration process, and view a Redrow three-storey home.
Role: Lead Creative
Agency: Absolute Creative director: Simon Allman Copywriter: Tony Price Creative: Nick Chaffe Photography: Ben Spriggs Re-touching: Gary Roylance Creative/Animation: Mike Wood Artworker: David Nightingale