Manchester is well known for being a pivotal place for manufacturing and creation of products during the industrial revolution. Manchester City are well known for being an industrious and creative football team that produces great performances and results.
The 2019 campaign combined the history of Industrial Manchester with its hard working football team who are in charge of making all the toys and gifts for Christmas.
As part of the campaign, City TV picked up on one of our ideas of creating a ‘Generation Game’ style video using the workshop conveyor belt where the players try and remember which gifts have just passed in front of them. This formed part of the engaging online content that was rolled out on social media over the festive period. Link here.
Role: Lead Creative
Agency: Absolute Creative Director: Simon Allman Copywriter: Tony Price Visualiser: Martin Geraghty Photographer: Nick Eagle Retoucher : Gary Roylance Creatives: Dan Kinsella & Mike Wood