Boo! A new brand personality that could really grow on you. All part of our rebrand in collaboration with Bamboo Loans. The new brand identity conveys fresh new growth, dependability, simplicity and strength - qualities that reflect their aim to deliver affordable loans to customers in a fair, transparent and simple way. Bamboo want to be seen as a new alternative to short term loans, not just another payday lender. Targeting customers who are struggling to access appropriate credit, Bamboo now have a brand that would appeal to the general public in a friendly and likeable way.