Bamboo Loans was set up to provide loan products to customers who are currently unable to access credit via high street banks.
Bamboo came to Absolute for a complete rebrand and a digital platform to set themselves apart from the typical ‘sub prime’ lender and cut through the negative connotations of the industry.
Boo! A new brand personality that could really grow on you. All part of our rebrand in collaboration with Bamboo Loans. The new brand identity conveys fresh new growth, dependability, simplicity and strength - qualities that reflect their aim to deliver affordable loans to customers in a fair, transparent and simple way. Bamboo want to be seen as a new alternative for short term loans, targeting customers who are struggling to access appropriate credit. Bamboo now have a brand that would appeal to the general public in a friendly and likeable way.